Local Citations for Service Businesses: Building Your Digital Footprint
Local Citations for Service Businesses: Building Your Digital Footprint
Local Citations for Service Businesses: Building Your Digital Footprint
Chapter 3 of The Complete Local SEO Guide for Service Businesses
Chapter 3 of The Complete Local SEO Guide for Service Businesses
Chapter 3 of The Complete Local SEO Guide for Service Businesses
Chapter 3: Citations (Building Your Local Footprint)
Chapter 3: Citations (Building Your Local Footprint)
Chapter 3: Citations (Building Your Local Footprint)
Citations are online mentions of your business name, address, and phone number. They're how Google verifies that your business is real and legitimate.
Citations are online mentions of your business name, address, and phone number. They're how Google verifies that your business is real and legitimate.
Name, Address, & Phone Number Consistency
Name, Address, & Phone Number Consistency
Name, Address, & Phone Number Consistency
Your Name, Address, and Phone number must be identical everywhere online. Not similar. Identical.
If your Google Business Profile says "123 Main Street" but your website says "123 Main St," that's inconsistent. Pick one format and use it everywhere.
Your Name, Address, and Phone number must be identical everywhere online. Not similar. Identical.
If your Google Business Profile says "123 Main Street" but your website says "123 Main St," that's inconsistent. Pick one format and use it everywhere.
Core Citations Everyone Needs
Core Citations Everyone Needs
Core Citations Everyone Needs
Start with these foundational citations:
Yelp
Facebook
Better Business Bureau
YellowPages
Bing Places
Apple Maps
Create profiles on each of these platforms with your exact NAP information.
Start with these foundational citations:
Yelp
Facebook
Better Business Bureau
YellowPages
Bing Places
Apple Maps
Create profiles on each of these platforms with your exact NAP information.
Industry-Specific Citations
Industry-Specific Citations
Industry-Specific Citations
Every industry has specific directories. These are gold for local SEO because they're relevant and authoritative.
Contractors: HomeAdvisor, Angi, Houzz, Porch Auto detailers: Yelp, Carfax Service Shop, DetailXPerts network Plumbers: HomeAdvisor, Thumbtack, Networx
Find your industry directories and get listed.
Every industry has specific directories. These are gold for local SEO because they're relevant and authoritative.
Contractors: HomeAdvisor, Angi, Houzz, Porch Auto detailers: Yelp, Carfax Service Shop, DetailXPerts network Plumbers: HomeAdvisor, Thumbtack, Networx
Find your industry directories and get listed.
SEO isn't just about rankings — it's about building a system that works while you sleep. [Learn more about our SEO approach]
SEO isn't just about rankings — it's about building a system that works while you sleep. [Learn more about our SEO approach]
Local Citations
Local Citations
Local Citations
Don't ignore local directories. Your city's Chamber of Commerce, local business directories, neighborhood sites, and community pages all count. These signals tell Google you're truly a local business.
Don't ignore local directories. Your city's Chamber of Commerce, local business directories, neighborhood sites, and community pages all count. These signals tell Google you're truly a local business.
Don't ignore local directories. Your city's Chamber of Commerce, local business directories, neighborhood sites, and community pages all count. These signals tell Google you're truly a local business.
Citation Building Strategy
Citation Building Strategy
Citation Building Strategy
Don't build 100 citations in one week. That looks unnatural. Build 5-10 per month for several months. Focus on quality over quantity. One citation on a relevant, authoritative site is worth more than 10 citations on random directories.
Don't build 100 citations in one week. That looks unnatural. Build 5-10 per month for several months. Focus on quality over quantity. One citation on a relevant, authoritative site is worth more than 10 citations on random directories.
Don't build 100 citations in one week. That looks unnatural. Build 5-10 per month for several months. Focus on quality over quantity. One citation on a relevant, authoritative site is worth more than 10 citations on random directories.
Next Chapter
Next Chapter
Next Chapter
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