Local Keyword Research for Service Businesses: Finding What Your Customers Search
Local Keyword Research for Service Businesses: Finding What Your Customers Search
Local Keyword Research for Service Businesses: Finding What Your Customers Search
Discover how to find the exact search terms local customers use to find services like yours and dominate your market
Discover how to find the exact search terms local customers use to find services like yours and dominate your market
Discover how to find the exact search terms local customers use to find services like yours and dominate your market
Chapter 4: Local Keyword Research
Chapter 4: Local Keyword Research
Chapter 4: Local Keyword Research
Local keyword research is different from regular keyword research. You're not just looking for high-volume keywords, you're looking for keywords with local intent and commercial intent.
Local keyword research is different from regular keyword research. You're not just looking for high-volume keywords, you're looking for keywords with local intent and commercial intent.
Understanding Search Intent
Understanding Search Intent
Understanding Search Intent
Someone searching "how to detail a car" is researching, not buying. Someone searching "auto detailer near me" is ready to book. Focus on bottom-of-funnel keywords.
Someone searching "how to detail a car" is researching, not buying. Someone searching "auto detailer near me" is ready to book. Focus on bottom-of-funnel keywords.
The Local Keyword Formula
The Local Keyword Formula
The Local Keyword Formula
Local service keywords follow patterns:
[Service] near me
[Service] in [city]
Best [service] [city]
[Service] [neighborhood]
Emergency [service] [city]
Affordable [service] [city]
Local service keywords follow patterns:
[Service] near me
[Service] in [city]
Best [service] [city]
[Service] [neighborhood]
Emergency [service] [city]
Affordable [service] [city]
SEO isn't just about rankings — it's about building a system that works while you sleep. [Learn more about our SEO approach]
SEO isn't just about rankings — it's about building a system that works while you sleep. [Learn more about our SEO approach]
Finding Your Keywords
Finding Your Keywords
Finding Your Keywords
Use Google's autocomplete. Start typing your service and see what Google suggests. These are real searches people are making.
Look at "People also ask" boxes in search results. These reveal related questions and search terms.
Check "Searches related to" at the bottom of Google results pages.
Use free tools like Google Keyword Planner, AnswerThePublic, or Ubersuggest to expand your keyword list.
Use Google's autocomplete. Start typing your service and see what Google suggests. These are real searches people are making.
Look at "People also ask" boxes in search results. These reveal related questions and search terms.
Check "Searches related to" at the bottom of Google results pages.
Use free tools like Google Keyword Planner, AnswerThePublic, or Ubersuggest to expand your keyword list.
Competitor Keyword Analysis
Competitor Keyword Analysis
Competitor Keyword Analysis
Look at what keywords your top-ranking competitors are targeting. Visit their websites and see what services they're highlighting, what their page titles mention, what their content covers.
Look at what keywords your top-ranking competitors are targeting. Visit their websites and see what services they're highlighting, what their page titles mention, what their content covers.
Long-Tail Local Keywords
Long-Tail Local Keywords
Long-Tail Local Keywords
These are your secret weapons. Instead of just targeting "contractor," target "kitchen remodeling contractor [city]" or "emergency plumber [neighborhood] 24 hour."
These keywords have less competition and higher conversion rates because they're more specific.
These are your secret weapons. Instead of just targeting "contractor," target "kitchen remodeling contractor [city]" or "emergency plumber [neighborhood] 24 hour."
These keywords have less competition and higher conversion rates because they're more specific.
These are your secret weapons. Instead of just targeting "contractor," target "kitchen remodeling contractor [city]" or "emergency plumber [neighborhood] 24 hour."
These keywords have less competition and higher conversion rates because they're more specific.
Creating Your Keyword Map
Creating Your Keyword Map
Creating Your Keyword Map
Organize keywords by:
Service pages (one keyword theme per service)
Location pages (if you serve multiple cities)
Blog content (informational keywords)
Don't try to rank for everything on your homepage. Create dedicated pages for each major service and location.
Organize keywords by:
Service pages (one keyword theme per service)
Location pages (if you serve multiple cities)
Blog content (informational keywords)
Don't try to rank for everything on your homepage. Create dedicated pages for each major service and location.
Organize keywords by:
Service pages (one keyword theme per service)
Location pages (if you serve multiple cities)
Blog content (informational keywords)
Don't try to rank for everything on your homepage. Create dedicated pages for each major service and location.
Next Chapter
Next Chapter
Next Chapter
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