Link Building for Local Businesses: Earning Authority in Your Market
Link Building for Local Businesses: Earning Authority in Your Market
Link Building for Local Businesses: Earning Authority in Your Market
How to develop a sustainable link building strategy that boosts your local search rankings and credibility
How to develop a sustainable link building strategy that boosts your local search rankings and credibility
How to develop a sustainable link building strategy that boosts your local search rankings and credibility
Chapter 7: Link Building for Local Businesses
Chapter 7: Link Building for Local Businesses
Chapter 7: Link Building for Local Businesses
Links from other websites tell Google your site is trustworthy and authoritative. Local link building is different from national link building, and it's actually easier.
Links from other websites tell Google your site is trustworthy and authoritative. Local link building is different from national link building, and it's actually easier.
Local Links That Actually Matter
Local Links That Actually Matter
Local Links That Actually Matter
Local news and media:
Local news and media:
Local news and media:
Get featured in local newspapers, news sites, or community blogs. Share interesting stories about your business, your team, or your community involvement.
Get featured in local newspapers, news sites, or community blogs. Share interesting stories about your business, your team, or your community involvement.
Get featured in local newspapers, news sites, or community blogs. Share interesting stories about your business, your team, or your community involvement.
Local business organizations:
Local business organizations:
Local business organizations:
Join your Chamber of Commerce, local business associations, and industry groups. Most provide member directory links.
Join your Chamber of Commerce, local business associations, and industry groups. Most provide member directory links.
Join your Chamber of Commerce, local business associations, and industry groups. Most provide member directory links.
Sponsorships:
Sponsorships:
Sponsorships:
Sponsor local events, sports teams, or charities. You often get a link from their website.
Sponsor local events, sports teams, or charities. You often get a link from their website.
Sponsor local events, sports teams, or charities. You often get a link from their website.
Supplier and partner sites:
Supplier and partner sites:
Supplier and partner sites:
Ask businesses you work with regularly if they'll link to you from their vendor or partner pages.
Ask businesses you work with regularly if they'll link to you from their vendor or partner pages.
Ask businesses you work with regularly if they'll link to you from their vendor or partner pages.
Local resource pages:
Local resource pages:
Local resource pages:
Many cities have resource pages listing local businesses. Find these and request to be added.
Many cities have resource pages listing local businesses. Find these and request to be added.
Many cities have resource pages listing local businesses. Find these and request to be added.
Content That Attracts Links
Content That Attracts Links
Content That Attracts Links
Create content other local sites want to link to:
Local industry guides
Neighborhood guides related to your service
Local statistics and data
Community resources
Create content other local sites want to link to:
Local industry guides
Neighborhood guides related to your service
Local statistics and data
Community resources
Create content other local sites want to link to:
Local industry guides
Neighborhood guides related to your service
Local statistics and data
Community resources
SEO isn't just about rankings — it's about building a system that works while you sleep. [Learn more about our SEO approach]
SEO isn't just about rankings — it's about building a system that works while you sleep. [Learn more about our SEO approach]
Guest Posting Locally
Guest Posting Locally
Guest Posting Locally
Offer to write guest posts for local blogs, news sites, or complementary businesses. An auto detailer could write for a local car enthusiast blog. A contractor could write for a local real estate blog.
Offer to write guest posts for local blogs, news sites, or complementary businesses. An auto detailer could write for a local car enthusiast blog. A contractor could write for a local real estate blog.
Offer to write guest posts for local blogs, news sites, or complementary businesses. An auto detailer could write for a local car enthusiast blog. A contractor could write for a local real estate blog.
What Not to Do
What Not to Do
What Not to Do
Don't buy links from sketchy websites. Don't participate in link schemes. Don't spam local blogs with generic comments trying to get links. These tactics will get you penalized, not ranked.
Focus on earning links from real, relevant local websites.
Don't buy links from sketchy websites. Don't participate in link schemes. Don't spam local blogs with generic comments trying to get links. These tactics will get you penalized, not ranked.
Focus on earning links from real, relevant local websites.
Don't buy links from sketchy websites. Don't participate in link schemes. Don't spam local blogs with generic comments trying to get links. These tactics will get you penalized, not ranked.
Focus on earning links from real, relevant local websites.
Next Chapter
Next Chapter
Next Chapter
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