Tracking Your Local SEO Results: Measuring What Matters for Service Businesses

How to monitor the metrics that reveal your local SEO performance and ROI with precision

Chapter 8: Tracking Your Local SEO Results

You can't improve what you don't measure. Here's what to track and how to track it when it comes to local SEO.

Google Business Profile Insights

Check your GBP insights monthly. Look at:

How many people found you through search vs. maps
What keywords people used to find you
How many people called, visited your website, or requested directions
How your photos are performing

Check your GBP insights monthly. Look at:

How many people found you through search vs. maps
What keywords people used to find you
How many people called, visited your website, or requested directions
How your photos are performing

Google Analytics

Set up Google Analytics 4 if you haven't already. Track:

Organic traffic to your site
Which pages get the most traffic
Where your traffic comes from (geographically)
Conversion rates from organic traffic

Set up Google Analytics 4 if you haven't already. Track:

Organic traffic to your site
Which pages get the most traffic
Where your traffic comes from (geographically)
Conversion rates from organic traffic

Google Search Console

This free tool shows you what keywords you're ranking for and where you're appearing in search results.

Check monthly for:

New keywords you're ranking for
Position changes for your target keywords
Technical errors Google found

This free tool shows you what keywords you're ranking for and where you're appearing in search results.

Check monthly for:

New keywords you're ranking for
Position changes for your target keywords
Technical errors Google found

SEO isn't just about rankings — it's about building a system that works while you sleep. [Learn more about our SEO approach]

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Ranking Tracking

Use a tool like Google's search results or a simple rank tracker to monitor your position for your main keywords. Check monthly, not daily. Rankings fluctuate day to day.

Track your rankings in your main service cities for your most important keywords.

Use a tool like Google's search results or a simple rank tracker to monitor your position for your main keywords. Check monthly, not daily. Rankings fluctuate day to day.

Track your rankings in your main service cities for your most important keywords.

Use a tool like Google's search results or a simple rank tracker to monitor your position for your main keywords. Check monthly, not daily. Rankings fluctuate day to day.

Track your rankings in your main service cities for your most important keywords.